For this project, I decided to make a logo for my sorority’s philanthropy which is building strong girls. This is also my topic so that is how my logo relates to it. The logo is three silhouettes of girls standing in a strong, confident stance with the title that says, “We build strong girls.” When creating the girl’s silhouette, I was inspired by a statue in New York City known as the “fearless girl.” She stands before an intimidating bull but has a strong and fearless stance. I knew I wanted to have a girl standing with her hands on her hip, and that’s when I thought of this statue and what it represents. I knew I wanted to include it in my project.

Before I began, I reviewed last weeks tracing tutorial as research. My design process started with created a circle while holding down “shift”. I then added my text and then gave it an arc effect so it would flow with the shape of the circle. Next, I found a photo of the “fearless girl” online. I used the pen tool to outline the shape of the girl. I used the shape builder tool and used vectors to make sure it could be scalable. After this, I copied this to create three girls. I adjected the shape and size of each to make them appear slightly different. I then used the linear center align tool to these girl shapes. I decided to create 3 girls because the number 3 is significant to Gamma Phi Beta. I also think having 3 girls gives balance to the logo look. I then added the Greek letters of Gamma Phi Beta to add detail and familiarity. Lastly, I used the gradient tool to the circle background to create a gradient look. I used pink because it is Gamma Phi Beta’s color and also is associated with girls.

Here are my sources which are the photo of the “Fearless Girl” and the site I used to get the greek letters.

https://www.architecturaldigest.com/story/wall-street-bull-fearless-girl-statue

http://web.mit.edu/jmorzins/www/greek-alphabet.html