My logo was made for my sorority’s philanthropy, building strong girls, which is also my topic for this course. The logo is three silhouettes of girls standing in a strong, confident stance with the title that says, “We build strong girls.” When creating the girl’s silhouette, I was inspired by a statue in New York City known as the “fearless girl.” She stands before an intimidating bull but has a strong and fearless stance. I knew I wanted to have a girl standing with her hands on her hip, and that’s when I thought of this statue and what it represents. I knew I wanted to include it in my project.

My design process started with created a circle while holding down “shift”. I then added the text “we build strong girls.” Next, I found a photo of the “fearless girl” online. I used the pen tool to outline the shape of the girl. I used the shape builder tool and used vectors to make sure it could be scalable. After this, I copied this to create three girls. I adjected the shape and size of each to make them appear slightly different. I decided to create 3 girls because the number 3 is significant to Gamma Phi Beta. I also think having 3 girls gives balance to the logo look. I then added the Greek letters of Gamma Phi Beta to add detail and familiarity. Lastly, I used the gradient tool to the circle background to create a gradient look. I used pink because it is Gamma Phi Beta’s color.

After reviewing the comments my peers gave me and some self-reflection of my own work, there are a couple of different things I planned to do in my final draft. I wanted to first redo my outlines of the girls and add hair and shoes to them. I think my first draft was a good start and has a good foundation, but I can add more details to it to make it stronger.

In my final draft, first thing I did was add details to the outline of the girls. I ended having to redo the outline. I added hair and shoes the girl. I also decided to not give her a dress or skirt because it gave a more feminine look and I think she looks stronger without it. I also changed the text by using the add text on a path tool which helped make it more aligned with the circle. I also changed the background color to a lighter pink and added a black stroke so it could have a more versatile use as a logo. Overall, I am pleased with how it turned out!

Here are my sources:

http://web.mit.edu/jmorzins/www/greek-alphabet.html

https://www.architecturaldigest.com/story/wall-street-bull-fearless-girl-statue